About

Impero’s Post-lockdown Guide

The Impero Guide to Post-Lockdown Life is a series light-hearted tips and suggestions about returning to normal as we emerge from months of staring at the same old walls. We created eight illustrations and short animations, for use on social, in AR and as fly-posters, illustrating scenarios inspired by the concerns of the members of the team.

client

Internal

agency

Impero

year

2020

Hacking London Streets

We took this project into the virtual world, by using AR to hijack locations around London, so you could see relevant tips depending on where you were. Pubs, beauty ads, offices and police stations were hacked, so you could trigger Impero’s Guide to Lockdown Life and see it come to life right in front of you.

Train yourself

We wanted people to be part of this project by creating an Instagram filter from a simple idea: You’re back in the office and have to deal again with eye contact? Train yourself with our filter, available on @weareimpero.

Credits
Creative director

Alastair Mills

project manager

Tina Rugiwa

PHOTOGRAPHY

Étienne Godiard

design director

Davide Baratta

COPYRIGHTing

Tom Jordan

Augmented reality

Étienne Godiard

illustration

Hena Bhatti

Étienne Godiard

Motion design

Étienne Godiard

Longbin Li

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