Mike’s Hard Seltzer UK launch
As a category and brand that are both new to the UK market, our comms are designed to achieve 3 objectives: introduce alcoholic sparkling water in the UK; Land Mike’s almost unbelievable promise of ‘fun without compromise’ supported with strong functional claims; And finally, stand out as fun, Jester brand to resonate with a young audience, already bombarded by brand messages.
The tension
The campaign
Get out there, let loose and have some fun, don’t get tied up in a load of old nonsense. There’s really nothing to overthink with Mike’s.
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Credits
Creative directors
Michel Scantlebury
Alastair Mills
stragegy director
Chris Tyas
ACCOUNT director
Kate Preece
account MANAGER
Taylor Godwin
PROJECT MANAGER
Shaye Laree
design director
Davide Baratta
Creatives
Tom Jordan
Liz Mcleod
David Head
Zara Bennett
Photography art directors
Ade Yeo
Michaela Chanté