About

Mike’s Hard Seltzer UK launch

As a category and brand that are both new to the UK market, our comms are designed to achieve 3 objectives: introduce alcoholic sparkling water in the UK; Land Mike’s almost unbelievable promise of ‘fun without compromise’ supported with strong functional claims; And finally, stand out as fun, Jester brand to resonate with a young audience, already bombarded by brand messages.

client

AB InBev

agency

Impero

year

2020

The tension

It’s difficult to achieve balance when there are so many demands and expectations in life: we self-censor, rather than being our natural selves.

The campaign

Get out there, let loose and have some fun, don’t get tied up in a load of old nonsense. There’s really nothing to overthink with Mike’s.

Primary tools
Credits
Creative directors

Michel Scantlebury

Alastair Mills

stragegy director

Chris Tyas

ACCOUNT director

Kate Preece

account MANAGER

Taylor Godwin

PROJECT MANAGER

Shaye Laree

design director

Davide Baratta

Creatives

Tom Jordan

Liz Mcleod

David Head

Zara Bennett

Photography art directors

Ade Yeo

Michaela Chanté

designers

Étienne Godiard

Michaela Chanté

Hena Bhatti

Longbin Li

Lifestyle photographer

Imogen Forte

product photographer

Alan Pringle

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