O2 BRAND REFRESH →
A breath of fresh air for O2
CLIENT
O2
AGENCY
Wolff Olins
YEAR
2024
After 22 years in business and operating in 5 different countries, O2 contacted Wolff Olins to revitalise the famous brand, and make it bolder than ever without losing its essence.
I had the opportunity to explore and redefine rules for motion and 3D accross different streams of work, such as brand architecture, marketing and digital. This project was then extended to the redesign of the Priority brand, thanks to the trust of Virgin Media O2 in our fantastic crew.
“The O2 brand revitalisation project was awarded, following a competitive pitch, to the one and only, Wollf Olins. And what a team! The craftmanship is stunning, and great to see core assets digitally recreated to be fit for future innovation and growth.”
MARIE WILLS, DIRECTOR OF BRAND, VIRGIN MEDIA O2
CREDITS
Alex Poryadina, Senior Designer / Scott Townsin, Associate Creative Director / Anj Joseph, Senior Strategy Director / Melissa Priestman, Senior Engagement Director / Rebecca Wood, Senior Engagement Manager / Étienne Godiard, Senior Motion Designer
NEXT PROJECT