About

Perrier Global Rebrand

I feel priviledged to have co-created the new Perrier® design guidelines with my team at Dragon Rouge Paris. My work consisted of redefining the rules of using the brand, creating all objects associated to Perrier® and drafting limited edition packaging, while the whole time treasuring a connection to the entire team.

client

Nestlé Waters

agency

Dragon Rouge

year

2016

The iconisation of the P

The ‘P’ captures the artistic, trendy and aspirational spirit of Perrier. Cafes, hotels, and restaurants promote and nurture Perrier’s iconic status. Contemporary and creative, the ‘P’ adorns stylish objects, luxury goodies and Perrier® furniture.

Credits
executive creative director

Mélanie Gransart

Creative director

Mathieu Bourlon

ACCOUNT director

Alain Schicklin

project managers

Carole Peghon

Camille Rubeck

designers

Edouard Salin

Franck Montfermé

Étienne Godiard

Guillaume Lancelin

Frédéric Garet

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google