RICOLA BRAND REFRESH →
Capturing Ricola’s Mighty Alpine Spirit
CLIENT
Ricola
AGENCY
Wolff Olins
YEAR
2025
In 2024, Ricola asked us to refresh and restructure its brand identity. Best known for its iconic Ricola lozenge, the ambition was to elevate the brand beyond a single product—building a stronger corporate narrative that could speak to a global audience while remaining flexible enough to support FMCG and future innovation. Rooted in the Swiss Alps, the new identity expresses Ricola’s Mighty Alpine Spirit.
My role was to define and shape the brand’s motion language across brand identity, digital, TV, social and corporate communications. I created motion principles, guidelines, templates and 3D assets to empower Ricola’s in-house teams and partner agencies to apply the system consistently and creatively.
“One of the biggest strengths of the Wolff Olins team is how attentive and engaged everyone is. They truly listen, pay attention to details, and have taken care of everything from day one.”
MARJOLAINE DE CLAVIERE, SVP GLOBAL BRAND RICOLA
CREDITS
Astrid D’Hondt, Creative Director / Stewart Davies, Senior Creative Director / Étienne Godiard, Senior Motion Designer / Stee Shaw, Art Director / Emily Castle, Strategy Director / Jocelyn Turlan, Senior Strategy Director / Oscar Warr, Senior Designer / Daniel Stettler, Strategist / Lavanya Sivakumaran, Engagement Director / Max Zimmer, Designer / Dani Hernandez, Junior Designer / Franc Falco, Creative Specialist
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