Unicef: Save Generation Covid

Save Generation Covid is an emergency appeal by Unicef to raise awareness on the impact of the coronavirus to the most vulnerable places around the world. We developed a creative campaign around the “pre-existing conditions” that pose immediate threats on the children’s survival, such as war, hunger, poverty, and lack of sanitation. Conditions that are exacerbated as a consequence of coronavirus.


Unicef UK





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Creative director

Michael Scantlebury

Senior account director

Chalotte Johnson

design director

Davide Baratta

Senior project manager

Clare Thomson


Longbin Li

Étienne Godiard

Michaela Chanté

Hena Bhatti

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