GSK global rebrand →

Redefining an ambitious health brand

Wolff Olins

I had the privilege to work on the GSK global rebrand. During 14 months, my mission was to redefine the motion behaviour of the brand, craft 3D master visuals, design digital interactive journeys, determine the role of animation in the brand architecture and in real life environments.

Inspired by GSK’s new brand purpose, Get ahead of disease together, we developed and identity that’s adaptable and forward-facing. All of it was made possible with the help of our incredible team at Wolff Olins, partners and client. 

“This has been a landmark year… My own favourite highlights are too many to list, but definitely include that week in June when we launched our new GSK. The power of seeing our amazing people around the world celebrating what we’ve achieve and looking to the future together with pride, ambition and humanity, that’s going to stay with me for a long, long time”

EMMA Walmsley, CEO

F37 Foundry / Massive Music / SR Partners / Impact XM / Praxis / Neverbland / Santi Zoraidez / Jonas Mossesson, Illustrator / Nick Eagle, Photographer / Olivier Hess, Photographer / Paul Underwood, Art Director / Meg Lawrence, Producer / Yat Fung Leung, Creative Partner / Douglas Bowden, Motion Designer / Tom Carey, Senior Creative Director / Emma Barratt, Global ECD / Jessica Bigio, Head of Engagement Management / David Stevens, Executive Strategy Director / Matthew Haysom, Associate Creative Director / Elin Morris, Engagement Director / Étienne Godiard, Senior Motion Designer / Gareth Morgan, Associate Creative Director

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