About

Perrier Global Rebrand

I feel priviledged to have co-created the new Perrier® design guidelines with my team at Dragon Rouge Paris. My work consisted of redefining the rules of using the brand, creating all objects associated to Perrier® and drafting limited edition packaging, while the whole time treasuring a connection to the entire team.

client

Nestlé Waters

agency

Dragon Rouge

year

2016

The iconisation of the P

The ‘P’ captures the artistic, trendy and aspirational spirit of Perrier. Cafes, hotels, and restaurants promote and nurture Perrier’s iconic status. Contemporary and creative, the ‘P’ adorns stylish objects, luxury goodies and Perrier® furniture.

Credits
executive creative director

Mélanie Gransart

Creative director

Mathieu Bourlon

ACCOUNT director

Alain Schicklin

project managers

Carole Peghon

Camille Rubeck

designers

Edouard Salin

Franck Montfermé

Étienne Godiard

Guillaume Lancelin

Frédéric Garet