Perrier Global Rebrand
I feel priviledged to have co-created the new Perrier® design guidelines with my team at Dragon Rouge Paris. My work consisted of redefining the rules of using the brand, creating all objects associated to Perrier® and drafting limited edition packaging, while the whole time treasuring a connection to the entire team.
The iconisation of the P
The ‘P’ captures the artistic, trendy and aspirational spirit of Perrier. Cafes, hotels, and restaurants promote and nurture Perrier’s iconic status. Contemporary and creative, the ‘P’ adorns stylish objects, luxury goodies and Perrier® furniture.
Credits
executive creative director
Mélanie Gransart
Creative director
Mathieu Bourlon
ACCOUNT director
Alain Schicklin
project managers
Carole Peghon
Camille Rubeck