xpeng global rebrand →

A system inspired by technology

Wolff Olins

Xpeng is not only a leading manufacturer of smart electric vehicles in China – it is developing and building world leading mobility, from prototyping flying cars to building the most advanced softwares and AI in the market.

With the help of Xpeng and our partners, we created a design system inspired by the LiDAR technology embed in Xpeng vehicles. Focusing on the letter ‘X’, we’ve created a colourful, energetic and intuitive space that comes alive to the world around it, scanning, adapting, listening and revealing what matters most to its customers.

“Wolff Olins’ delivery really matched my expectation, presenting a global point of view. I highly appreciate the team’s work – and I am grateful for all these achievements.”

summer ji, head of marketing

Stewart Davies, Senior Creative Director / Scott Townsin, Associate Creative Director / Winston Duke, Senior Motion Designer / Étienne Godiard, Senior Motion Designer / Jocelyn Turlan, Senior Strategy Director / Milan Kendall Shah, Senior Strategist / Franc Falco, Creative Specialist / Ioana Boldor, Program director / Summer Ji, Xpeng Head of Marketing

Next project