From Killing Eve to Bluey, BBC Commercial Group is creating, producing, distributing and broadcasting some of the best shows in the world. In 2024, they approached Wolff Olins in order to restructure the architecture of the company, which counts multiples branches: Studios, Brands & Licensing, Media & Streaming, Studioworks and UKTV.

I had the opportunity to create the motion system and motion guidelines with the help of the fantastic Wolff Olins crew and client. The motion behaviours are directly inspired by the craft of storymaking, using the visual language of film reels.